Building communities and ensuring NFT success: Insights for artists
Building communities has become more crucial than ever in today’s rapidly changing art space, especially with the rise of NFTs. The importance of building communities cannot be underestimated in the rapidly changing art world, driven by technology and the explosion of nonfungible tokens (NFTs) in the last two years. An audience is a social media following, but a community is a group of people working toward a common goal. Art market economist and academic Magnus Resch has extensively researched the importance of communities and networks for artists. Resch holds a Ph.D. in economics and has studied at the University of St. Gallen, the London School of Economics and Harvard. In addition to lecturing at Yale, he has produced several publications about the economics of the art world. He has appeared in academic journals and major publications like The Wall Street Journal, The New York Times and Vanity Fair. Resch recently spoke to Cointelegraph about his latest book, How to Create and Sel...